← Work · Professional network · USA
Real DealPeople
A brand built to be born on a phone screen and hold up at billboard size.
- Client
- Real Deal People · USA
- Year
- 2025
- Scope
- Logo, symbol, colour versions and application mockups
- Highlight
- A two-piece symbol that works as an app icon
01 — Where it started
Everyone polishes a résumé. A colleague’s endorsement is another matter.
Real Deal People is a network for professionals who want to be recognised for what they deliver: recommendations from people who worked with them, endorsements and achievements that add up on their profile.
A product that lives on the phone needs a brand that works in a square a few millimetres wide, without losing strength when it leaves the screen for a T-shirt, a badge and the street.
02 — The spotlight
In the crowd, who’s the real deal?
Spotlight for the real pros.
Every professional says they’re good at what they do.
On Real Deal People, colleagues are the ones who confirm it.
Endorsement by endorsement, the best stand out.
03 — The symbol
In the empty space, a summit.
A triangle and an R cut on the diagonal. Between the two pieces, the negative space forms a mountain peak with a flag on top: the achievement of someone who made it, signalled by the people who worked alongside them. It is the platform’s own logic of giving and receiving recommendations. Violet belongs to the digital product; black and white carry the physical applications.
- Violet#6545FF
- Black#0A0A0A
- White#FFFFFF
04 — On screen
First, the icon.
The symbol alone handles the app icon, the sign-in screen and the dashboard header. The full name only appears when there is room for it.
05 — Off screen
From the badge to the cap.
Off the phone, violet becomes a signature: on the T-shirt, the coffee sleeve, the badge lanyard. The symbol appears on its own where the name won’t fit.
06 — On the street
From the size of an icon to a billboard.
The same symbol as the app, now at billboard scale, with one line: “Spotlight for the real pros.”
07 — Deliverables
- Logo & symbol
- Versions on black, white and violet
- App icon
- Application mockups
- Creative direction & design
- Gabriel Vitiver
- Client
- Real Deal People
- Period
- 2025