← Work · Natural health education · United States
RebelHealth
A natural health school with heavyweight teachers, in need of a brand that matched the science it teaches.
- Client
- Rebel Health · USA
- Scope
- Logo, brand guidelines, course logos, presentations, learning materials and campaigns
- Period
- June 2024 to February 2026
- Result
- US$194K in sales on MCSC launch day
01 — Where it started
Gut health, sleep, breathing, Eastern medicine. An audience over 40 that researches a lot before it trusts, and a brand that didn’t yet earn that trust.
When the work began in June 2024, Rebel Health was professionalising everything at once: e-books, packaging, slide decks and course materials. Dr. Kiran Krishnan, a microbiologist, was the lead teacher and today owns the company.
02 — The logo
From a stencil diamond to one solid word.
The old logo was a diamond with worn stencil letters, “Est. 2014” on top and “Health Tribe Inc.” underneath. It looked like a craft-drink label. It carried no credibility and made no reference to natural health.
The new one stacks Rebel and health in heavy letters, with a single broken rule: the capital L at the end of RebeL. A small typographic rebellion that says the name without any ornament.
03 — Brand guidelines
Blue for the brand, white to breathe.
The guide sets out both logo versions, clear space, minimum sizes and colour combinations. And it leaves one clear rule: blue used sparingly, black details and plenty of white space, so the content takes centre stage.
04 — Brand architecture
One logo, one family.
Microbiome
MASTERCLASS
Toxicity &
Detoxification
MASTERCLASS
Hormone
Optimization
MASTERCLASS
Autoimmune
MASTERCLASS
Build Your
Resilient Gut
MICROBIOME & BEYOND
Kiran’s Advanced
Training Vault
MICROBIOME & BEYOND
Detoxify
Your Life
WORKSHOP SERIES
01 / 07
Blue is Rebel Health’s colour. Each course, masterclass and series gets its own colour from the palette, and the logo box always stays in the same place. Know one product and you recognise the rest.
05 — Courses & bundles
Every course looks like a product.
In digital products, the bundle image does the job of packaging: it’s how people understand what they’re getting before the first lesson. Videos, PDFs, live sessions and bonuses in a single image.
Microbiome Clinical Science Certificate
Build Your Resilient Gut · Kiran’s Advanced Training Vault
Hormone Optimization Masterclass · Business Builder Kit
06 — Presentations
Slides that sell and slides that teach.
07 — Learning materials
Dense science, light pages.
Guides, checklists, symptom trackers, white papers and clinical tools, in versions for practitioners and for patients. The Microbiome Clinical Science Certificate alone has 11 modules, each with its own set of PDFs.
08 — Events & promotion
Three days, 21 experts, a piece for each one.
For the Hormone Optimization Masterclass, a three-day virtual event, every speaker got a promo banner and a video cover in the same system. The podcast, emails and affiliate banners followed the same logic.
Video covers
Podcast · one cover per episode
Ads, affiliates & email
09 — Change of hands
When the company changed owners.
With the sale of the company, Dr. Kiran Krishnan, the school’s lead teacher, became its owner. Michael Roesslein, the previous owner, hosted the podcast and taught several courses.
A brand transition came with it: The Biome Learning Center. The lion already existed, and the brief was to bring it into the logotype. The same signature carried over to the Microbiome Clinical Science Certificate.
10 — The launch · 8 December 2025
Microbiome Clinical Science Certificate
US$ 194.320
560 sales at US$347, on launch day
Each dot is one sale
For this launch, the system delivered the webinar deck, emails, affiliate banners, the bundle image and the course materials.
11 — Deliverables
- Rebel Health logo
- Brand guidelines
- Course, masterclass & series logos
- The Biome Learning Center & MCSC logotypes
- Webinar & lesson decks
- Learning materials & clinical tools
- E-books
- Bundle images for sales pages
- Ad & affiliate banners
- Email marketing
- Podcast & video covers
- Online community covers
- Design
- Gabriel Vitiver · Senior Brand Designer, embedded
- Client
- Rebel Health · The Biome Learning Center
- Period
- Jun 2024 – Feb 2026
- Location
- United States, remote